Nanta
Preparing Presentation
Preparing Presentation
Teman App is a comprehensive solution, offering transportation services, food delivery, payment options, and more in one convenient platform, simplifying tasks and offering income opportunities. Seamlessly navigate daily routines with ease and efficiency.
Entering a market dominated by established competitors presented significant challenges, given their strong brand recognition and user bases. To overcome this, we embraced a strategy focused on differentiation. By offering a diverse array of services encompassing transportation, food delivery, payments, and more within a single app, we provided users with a comprehensive solution to their daily needs, carving out a unique niche for our platform amidst the competition.
As a UX Designer, I played a pivotal role in preparing our design system by defining clear visual guidelines encompassing color, typography, and iconography, all geared towards maintaining our brand identity. I crafted a comprehensive sitemap that effectively outlines user journeys while accommodating all essential features and functionalities, ensuring a clear and intuitive navigation experience for our users. Next, I create low-fidelity wireframes, providing a foundational blueprint for the application’s interface structure and flow. These wireframes served as a canvas for iterative refinement, where feedback and usability testing were crucial in fine-tuning the user experience to its optimal state.
The process begins with thorough research and analysis, followed by conceptualization to formulate a cohesive design system. Wireframing sketches out the basic structure, akin to drafting blueprints. Finally, high-fidelity design adds detail and branding, resulting in a polished final product.
Understanding user needs and market trends help us establishing guidelines for consistent and efficient design execution.
Sketch out the basic structure and layout of the design, providing a visual representation like drafting blueprints for the final product.
Refines wireframes with detailed graphics, branding elements, and final styling, resulting in a polished visual representation.